With the “GoedIdee Inkomensbeschermer” you can ensure that you maintain sufficient net income in the event of disability or unemployment to be able to continue to pay for your mortgage and other costs of living. You receive a monthly net amount tailored to your situation. The result is insurance with appropriate coverage, regardless of the future situation. You can take out this insurance in combination with a mortgage if you are employed.

In just a few weeks &more developed the story in close collaboration with Groowup, after which it was moulded into several campaign versions. Director Noëmie Groothuis developed the concept together with Groowup. The Dazure campaign has been displayed online on Instagram.


Client: Dazure
Agency: Groowup
Director: Noëmie Groothuis
DOP: Bernard Ausems

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